Conversational AI and digital engagement platform mPulse reported 94% growth in Q4 2023 and 106% year-over-year.
The company attributed its rise in revenue to its acquisitions announced in December of health management and engagement platform HealthTrio and analytics company Decision Point Healthcare Solutions, as well as organic growth.
The privately held company touts that it partners with 19 of the top 20 health plans in the U.S. and more than 300 care organizations.
“Healthcare organizations are continuing to invest in digital strategies that personalize the consumer experience and lead to improved health outcomes,” Bob Farrell, CEO of mPulse, said in a statement.
“The companies we partner with are leveraging analytics-powered digital engagement to empower the consumer throughout their health journeys, from online health plan shopping experiences to managing complex health conditions and renewing coverage. We’re gathering a broad array of new insights about consumers, which is transforming how we target and personalize the digital experience.”
THE LARGER TREND
A recent survey commissioned by EY found that of the 101 payer and provider healthcare executives who participated, 96% relayed that investing in healthcare technology is worth the cost. However, 71% said hospital expenses have not decreased by implementing the digital tools. Still, nine in 10 executives surveyed relayed they will continue to invest in staffing digital health technology teams.
In 2021, mPulse, also known as mPulse Mobile, acquired The Big Know, a streaming health education service, and in 2022, acquired HealthCrowd, a communications platform focused on the Medicaid market.
The California-based company secured $16 million in Series C funding in 2020 and $11 million in Series B funding in 2018.
Ross’ HIMSS24 session, “Tightly Integrating Telehealth for Better Access: Lessons From Northern Light,” is scheduled for Tuesday, March 12, 10:30-11:30 a.m. in Room W204A. Learn more and register.
